As the name implies, the Sales CRM is an excellent tool for managing all points of a sales process. A Sales CRM improves the sales pipeline management, allowing you to store customer information with greater accuracy and drive more sales.
A study found that 67% of the sales force misses their sales targets annually (The Tas Group).
Enter Sales CRM. It helps the salesforce track all the communication with
leads and prospects, automatically organizes customer data, and sends
reminders to customer representatives for follow-ups.
A Sales CRM simplifies the process of lead generation and leads nurturing. By automating tasks, you have to spend less time on data entry and repetitive tasks leaving plenty of time to focus on more important matters like building meaningful relationships with leads to boost sales.
Main Features of a Sales CRM
01. Simplifies the Sales Process
CRM helps simplify the sales process as it gives your employees all the required tools to ease their sales processes and achieve results. Sales CRM helps qualify leads into marketing qualified leads (MQL), and sales qualified leads (SQL). Having categorized your leads into separate groups, your workers can target each group effectively.
Did you know, 73% of the salespeople report experiencing high levels of pressure and stress at work? A CRM can help reduce this stress by simplifying the sales process. Here is how:
- Assess existing sales process to suggest improvements by eliminating wasteful activities and adding-on value-adding tasks
- Creates & tracks sales objectives easily
- Automate the lead management process to increase efficiency & ultimately close more leads
- Leverages data to identify sales qualified leads
- Makes high-accuracy sales predictions through AI-enabled forecasting
How CRM Simplifies the Sales Process?.
Creates & tracks sales objectives
Integrates all existing platforms with CRM
Identifies sales qualified leads
Automate the lead management process
Makes accurate sales predictions
The most common sales process problem is focusing on the wrong things. A CRM will synthesize your sales process so you can eliminate the unnecessary steps and focus on tactics that matter.
02. Improves the Accuracy of Customer Data
Manual customer data entry is prone to human error, as customer representatives may accidentally enter the wrong contact information and store inaccurate data. Sales CRM minimizes this risk of human errors and makes sure that the data is up to date and accurate.
CRM applications can help increase sales by up to 29%, sales productivity by up to 34% and sales forecast accuracy by 42%. (Source: Salesforce)
03. Identifies Bottlenecks in the Sales Process
Sales CRM helps businesses analyze sales performance by gathering all the data and offering real-time analytics. It handles all your data for analytics and generates automatic reports for companies to provide insights on how sales are performing.
Businesses that don't use CRM have to wrestle their CRMs onto
just to identify the problematic areas. Since most companies can't
their process, they are unable to pinpoint deficient areas and hence are
unable to solve the problem.
With CRM, you cannot only visualize the data, but you can execute quick solutions to resolve bottlenecks with greater efficiency.
Sales process Bottle Neck Infographic
It includes the following data:
04. Centralizes all Sales Operations
Sales CRM helps businesses centralize all sales operations on a single platform leading to higher efficiency. Sales and marketing people don't have to juggle 101 applications to manage and nurture leads, which leads to fewer errors and higher efficiency.
On the sales CRM dashboard, sales representatives and managers can
monitor sales performance, transactions, and orders in one place.
Businesses can also integrate existing communicating channels with sales
CRM and manage all teams from a single platform.
This way, all your teams have access to transparent data to help engage with prospects in different parts of the sales funnel.